The Truth About Green Business by Gil Friend
The Truth About Green Business Gil Friend
Page: 240
ISBN: 9780789739407
Publisher: FT Press
Everything you need to know to green your business and grow your profit.
• The truth about what climate change means for your business
• The truth about running lean and green
• The truth about future proofing your business
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.
“This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for вЂgoing green’ at any scale of enterprise.”
CHIP CONLEY, CEO, Joie de Vivre Hospitality
“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”
JOEL MAKOWER, Executive Editor, GreenBiz.com
Introduction
ix
Part I: The Truth About Green Business
TRUTH 1: What is a green business?
1
TRUTH 2: Why green your business?
5
TRUTH 3: How to approach greening your business
9
TRUTH 4: Why now?
13
TRUTH 5: Climate change and your business
17
Part II: The Truth About Green Strategy
TRUTH 6: Profit andpurpose
23
TRUTH 7: How green is good enough?
27
TRUTH 8: Green regulations
31
Part III: The Truth About Green Operations
TRUTH 9: Secrets hiding in plain sight
35
TRUTH 10: Eco-efficiency: Good for business and the environment
39
TRUTH 11: Waste? Not! Eliminating non-product
43
TRUTH 12: EcoAudits can guide your course
47
TRUTH 13: Running lean and green
53
TRUTH 14: Carbon footprinting
57
TRUTH 15: Reducing your carbon footprint
63
Part IV: The Truth About Green Marketing
TRUTH 16: Green branding and messaging
67
TRUTH 17: Creating strong EcoLabels
71
TRUTH 18: Green marketing claims
77
TRUTH 19: Reaching conscious consumers
81
Part V: The Truth About Green Products and Services
TRUTH 20: What makes a product green?
85
TRUTH 21: Product take-back
89
TRUTH 22: Product to service
93
TRUTH 23: What makes a service green?
97
Part VI: The Truth About Green Design
TRUTH 24: Biomimicry–learning from life
TRUTH 25: Reducing your product footprints
105
TRUTH 26: Cradle to cradle
109
TRUTH 27: Design with nature
113
TRUTH 28: Innovation is at the heart of greening
117
Part VII: The Truth About Green Procurement
TRUTH 29: Environmentally preferable purchasing
121
TRUTH 30: Supply chain management and partnerships
125
TRUTH 31: Supplier scorecards
129
TRUTH 32: Clearing the rising bar
133
Part VIII: The Truth About Green Buildings
TRUTH 33: LEED standards for green buildings
137
TRUTH 34: The cost of green building
141
TRUTH 35: Green buildings improve productivity
145
TRUTH 36: Integrative design for green building
149
Part IX: The Truth About Green IT
TRUTH 37: Computers and electronics
153
TRUTH 38: Creating more effi cient data centers
157
TRUTH 39: How IT can drive greening
161
Part X: The Truth About Green Management
TRUTH 40: Engaging employees
165
TRUTH 41: Engaging stakeholders
169
TRUTH 42: Keeping score
173
TRUTH 43: Employee incentives
177
TRUTH 44: Environmental management systems
181
Part XI: The Truth About Green Finance
TRUTH 45: Profit, value, and risk
185
TRUTH 46: Reality-based accounting
189
TRUTH 47: Investing in green and attracting green investment
193
TRUTH 48: Carbon trading and offsets
197
TRUTH 49: Fiduciary duty
201
Part XII: The Truth About Green Futures
TRUTH 50: Certainty in the face of uncertainty
207
TRUTH 51: Scenario planning
211
TRUTH 52: Future proofing
215
APPENDIX A: References
219
Acknowledgments
228
About the Author
229
Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.
APPENDIX B: Resources
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